In a world first, Sky Sports and The Hundred have come together to unveil ground-breaking technology as part of the new 100-ball cricket competition - player avatars using motion capture are now available to use in The Hundred app and Sky Sports app.
A selection of The Hundred’s top female and male cricket players’ full movements have been captured and brought to life digitally, allowing fans to bring their favourite player’s moves straight into their homes.
The competition is now closed
The avatars have been created using ‘MetaStar’, Dimension Studio’s hyper-real avatar solution and the AR experience created by Arcade (an immersive experience creative agency, using Unity). The idea was born out of a collaboration between The Hundred and Sky Sports, in a bid to take fans closer to the action, making cricket more accessible and interactive for sports fans, with the ambition of enticing in new audiences.
Not only will the avatars enhance the spectator experience, they are also being used to improve Sky’s TV broadcast coverage, as The Hundred puts digital innovation at the heart of the viewing experience. The avatar technology is one of the strongest examples of this vision – providing progressive digital and mobile interactivity for fans to try out.
Heather Knight, Adil Rashid and Nat Sciver are just a few household names fans will recognise that have been turned in to avatars.